As online marketing becomes more and more important, more CMOs are turning to data analysts for research and suggestions on the most effective strategies to implement in the future.¬†Chris Chodincki, co-founder and CTO for R2integrated, has explained how businesses must be more aware of how they leverage data in predictive modeling of marketing success, as well as the traditional data sources that have surrounded warehouse storage. No matter what the size of your business, data analysis is key to understanding which customers you’re reaching and which you could reach more effectively.

How else have IT jobs influenced mobile marketing? Read more.